If you really want to experience the mainland of Mallorca one of the towns you must visit is Pollença. This town on the Northside of the Island is really characteristic. With terra-cotta colored houses and cobble stone streets..
The church in the middle of the town is completely build in. You can roam the small streets and there you will find a lot of shops with local products. I especially liked the food shop I stumbled on. With local olive oil and a home made balsamic vinegar which tasted very nutty.
If you feel up for it you can climb up the stairs to the little chapel at the top for a beautiful view of the surroundings and light a candle in the chapel.
When you come down again just make yourself comfortable on one of the terraces on Plaça Major and enjoy the afternoon sun!!